Remember the buzz surrounding OpenAI's Sora? The AI video generator that promised to revolutionize creativity? Well, the initial excitement seems to be fading faster than a viral TikTok trend. In today's edition of Tech In Depth, Ellen Huet delves into the reasons behind this cooling enthusiasm. But here's where it gets interesting: is this a natural dip after the initial hype, or a sign of deeper challenges for AI-powered content creation? And this is the part most people miss: while Sora's capabilities are impressive, the real question lies in its long-term impact on the creative industry. Will it empower artists or become a tool for mass-produced, soulless content? This debate is far from over. Meanwhile, in other tech news, the EU is turning up the heat on Meta. A probe has been launched into allegations that WhatsApp's AI tools are blocking competitors from offering their services through the platform. This raises crucial questions about fair competition in the AI landscape. Could this be a turning point in how we regulate AI integration within existing platforms? We want to hear your thoughts! Do you think Sora's fading buzz is temporary, or a sign of something bigger? And what are your thoughts on the EU's probe into Meta's AI practices? Let us know in the comments below.