The appointment of Jo Hurley as the new head of technical at ASF Audits marks a significant development in the SMSF industry. With a background in superannuation auditing, dating back to the mid-1990s, and a track record of building and transforming organizations, Hurley brings a wealth of experience to the role. Her expertise is particularly valuable as she aims to improve the industry's understanding of the SMSF audit function's value. Hurley's focus on education and content creation is a strategic move, as it addresses a common issue: the lack of awareness about the behind-the-scenes processes in audit. By sharing engaging stories and insights, ASF Audits can enhance its reputation and build trust with clients. This approach is crucial in a competitive market where transparency and education are key. Hurley's commitment to continuous learning, as evidenced by her Master of Cyber Security, further underscores her dedication to staying at the forefront of industry trends. Her appointment is a testament to ASF Audits' commitment to innovation and excellence, and it will undoubtedly contribute to the organization's growth and success in the SMSF sector.
