Behind every corporate badge lies a story of humanity, impact, and the power to change lives—one act of kindness at a time. But here’s where it gets inspiring: at Microsoft, employees like Jo Dinnerville are proving that their influence extends far beyond their job titles. In our ‘Beyond the Badge’ series, we uncover how individuals like Jo are quietly reshaping communities, one small gesture at a time.
Jo Dinnerville, a Production Partner Manager on the Xbox team, spends her days collaborating with game developers and publishers to bring ideas to life. Yet, her true impact resonates in schools, charities, and local communities. And this is the part most people miss: her journey into giving wasn’t part of a grand plan—it began with a simple conversation that sparked a lifelong commitment.
Years ago, after an Xbox event, Jo met representatives from SpecialEffect, a UK charity that uses adaptive technology to help people with physical disabilities play video games. From custom controllers to eye-gaze systems, SpecialEffect empowers those who might otherwise be excluded to connect, communicate, and experience the joy of gaming. But here’s where it gets controversial: while many see gaming as a pastime, Jo and SpecialEffect challenge us to view it as a tool for inclusion and mental well-being. Is gaming truly just entertainment, or can it be a force for good? Let’s discuss in the comments.
‘The work they do is nothing short of life-changing,’ Jo reflects. ‘Seeing someone who can only use their eyes to play a game—it transforms lives, not just for individuals but for entire families.’ Moved by this mission, Jo became a SpecialEffect ambassador, rallying Xbox colleagues and partners for fundraising walks, runs, and awareness campaigns like the One Special Walk from West Ham to Wembley.
‘It’s not just about raising money,’ she explains. ‘It’s about building teams, fostering shared purpose, and reminding ourselves that gaming can unite and heal.’ But here’s the twist: Jo’s giving doesn’t stop there. Through Microsoft’s volunteering programs, she supports causes like the Ruth Strauss Foundation, literacy initiatives for underprivileged children, and even regular blood donations. Her secret? ‘Volunteering connects you to people you’d never meet otherwise. It breaks down silos and hierarchies. After walking 10 hours with someone, titles don’t matter—what matters is the bond you’ve built.’
So, why does Jo give back? ‘We often forget how privileged we are,’ she admits. ‘At Microsoft, we have paid time to volunteer, and charities receive support. It costs me nothing but time, yet I gain so much in return.’ And this is the part that challenges us all: Jo’s story isn’t about grand gestures—it’s about the power of small, intentional acts. Whether packing books, giving blood, or reading to children, every action matters. ‘Helping others makes life feel better,’ she says. ‘And Microsoft is the perfect place to make it happen.’
Now, here’s the question for you: Do you believe gaming can be a force for good? Or is it just entertainment? Share your thoughts below and let’s spark a conversation. And if you’re curious about how Xbox is making gaming more accessible, check out their initiatives here: https://www.xbox.com/en-GB/community/for-everyone/accessibility.
